OK, it’s cheating, but if you were to stumble upon this page at Yahoo Finance, you might mistake me for a real reporter or financial analyst.
I work for Zacks Investment Research in the internet marketing department. Fortunately, nobody relies on my stock analysis. We have highly trained professionals for that. I just sell our products online. And run a stock picking community site where anyone can write analysis.
But when Apple pulled out of Macworld, our chief editor actually did ask me to write up a short piece on it. You can see it here on this blog, but it also was linked off the front page of Zacks for a day in the “Special Coverage” section.
Zacks also syndicates content out to Yahoo Finance. It’s a great source of new members to us, because somebody who reads content that we produce and finds it useful is much more likely to click one of the three or four links that lead to one of our products or to our free newsletter registration.
The side benefit for me in this case is that it almost looks like I’m a writer for Yahoo Finance. That’s my byline just a few pixels below their logo.