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It's an excellent example of what can happen when you don't commit to testing your entire campaign. And there are no shortcuts, Levothroid use. Levothroid brand name, Even when you duplicate an existing process and apply it to a new product or promotion, unforseen details almost always become obvious during testing, where can i buy Levothroid online. Order Levothroid online overnight delivery no prescription,
If it can happen to a marketing powerhouse like Coca-Cola, on a closed platform like the iPhone, it can certainly happen to your email campaign or banner ad landing page. All the time, effort and money you spend promoting your product will be wasted if an overlooked error gets between your customer and the sale.
Update: Cheryl Gledhill at molt:n took the Facial Profiler application for a test drive and found that the actual feature was just as unsatisfying and poorly executed as the mobile campaign.
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Brent, this is absolutely correct. One of my older clients (Fortune 500 Insurance company) spent over $15,000 to design a Flash piece for use within the corporate environment. Since all users can only use Windows 2000 SP3 with Internet Explorer 5.5 and Outlook, the email was designed to be used for this ‘base setup’.
Fortunately, the person in charge of this had us run the email with Flash within our Corporate Communications office and lo and behold, with only 10 recipients we found that 4 of them could NOT view the Flash file!
And, because these users were within a rigid corporate environment, they could not use Adobe’s ‘free updater’ on their machines. Imagine the embarrassment if this (annual report) internal email actually went out to 10,000+ employees and 40% could not even see the CEO’s keynote Flash speech?
We fixed the issue (downgrading the Flash file to a version viewable by all machines) and tested again. After we tested internally, we then sent the file down to Legal and over to Public Relations and made sure the file worked correctly on their machines –by actually going to these offices and viewing it ourselves.
Once it launched, there were less than 5 users who couldn’t view the file, but a quick upgrade of their machines resolved the issue.
All told, it saved literally hundreds of hours of ‘reactive fixing’ by proactively testing prior to launch. The bigger the audience, the more important this becomes.
As the old saying goes ‘measure twice, cut once’. . . . .
Great case study Brent. I can’t tell you how many times I’ve been running an online advertising campaign and seen results suddenly tank as a result of the destination page going down or some other similar technical issue that could have easily been avoided with better testing or site monitoring.