One of Facebook’s most polarizing features is the wide variety of time-killing applications. If you’ve visited the site lately, you’ve doubtless seen a number of items in your News Feed updating you on your friends’ progress in Farmville, Mafia Wars, and many others.
Did you know it’s easy to remove these updates from your timeline, without disconnecting from your friends? Just find one of these posts and click the “Hide” link that appears on the right when you mouse over it.
Facebook will then ask you if you want to hide the person or the application. Click the name of the game.
Success! You’ll now no longer see updates on the games your friends are playing on Facebook, and you’ll see more links, photos and status updates instead.
Update: It gets even better. (Thanks to techpp.com) Not only can you keep games and other apps out of your Live Feed, you can also exclude them from your Notifications. When a notification appears in the lower right of your screen, mouse over the upper right corner of the item to see the “X” appear. Click that, and you’ll be invited to hide all notifications from that application.
Tags: Facebook, Facebook Applications, Farmville, Mafia Wars, Tips, Tutorial, Web 2.0
Posted by Brent on Jul 31, 2009 in
Facebook,
Marketing,
Social Media In a recent study by research firm Anderson Analytics, social network participants from age 13 to over 65 were polled on their reasons for joining social network sites like Facebook and Twitter.
All groups had a significant number of participants who considered social networks “fun” and declared an interest in connecting with friends. However, a more pronounced difference between the generations was evident when it came to using these tools to connect with family members.
Just 27% of Generation Z (13-14 year-olds) saw family connections as a draw, where 51% of the over-65 group said keeping in touch with family was one of their reasons for joining.
Invitations also play a stronger role in the older age groups. 46% of Baby Boomers and 60% of the over-65 group said they joined because an invitation had been sent to them by someone they knew. Invitations played a much smaller role (under 30%) for users under 30.
Tags: Baby Boomers, Demographics, Facebook, Internet Marketing, Social Media, Web 2.0, WWII Generation
Posted by Brent on Jun 2, 2009 in
Google,
Marketing,
Web 2.0 They’ve dominated search, made paper maps obsolete, and captured a huge chunk of the world’s email inboxes. Now Google wants to own internet communications on a brand new platform of its own invention.
Google’s Next Wave in Internet Communications
Google Wave is a highly collaborative mix of email, shared documents, instant messaging and more, with elements of blogging, social media, photo sharing, project management and issue tracking all thrown in.
The technical aspects of this new tool are very impressive. Not only has Google built its own interface for Wave, but they are releasing an extensive open API that allows developers to access Wave as a communication protocol within their own web-based applications.
If you’ve ever shared a document via Google Docs or a WIki, you’ll immediately grasp the workflow. But Wave starts as casually as an email. It then becomes easy to branch off into a multi-threaded conversation all bound together by the glue of the wave. Clicking individual paragraphs allows you to respond to only that point. Adding new users gives them access to the entire conversation.
Taming the Document History
Such a dynamic framework could easily become confusing, as conversations outgrow their original intent. Mike Elgan at Computerworld seems ready to dismiss the entire project for that reason.
After bouncing stuff back and forth, and after people comment on various parts of the thread, adding commentary at the top, bottom and middle of the original message, clarity about what’s old, new, moot or relevant seems unlikely.
Addressing that concern is where Google created one of the product’s most innovative features. By using the “Playback” function, users can see the entire history of the wave, step by step. Playback can show the progress of the entire conversation, or can be filtered to show only actions of a selected type or by selected users. If you’ve ever been added to an email thread after more than two people have chimed in, it’s not hard to imagine how much more quickly you’d be caught up if playback were available. It’s also a big step towards clarity when compared to most wikis’ “version history.”
Extending Wave’s Reach
The open, extensible nature of Wave means photos or text you attach there can be automatically published to your blog, and updates in either place are immediately reflected on the other. That immediacy translates when collaborating with others, too. As you make edits or type new information into a wave, anyone else who is sharing that document at the same time can see you typing even before you hit enter, for a high-speed workflow similar to instant messaging.
The product is still in its infancy, and won’t be released to the public for some time. Still, there’s considerable enthusiasm about the developer preview. TechCrunch gave a positively glowing review of its vision and ambition.
Opening Web 2.0 to Customers, Partners, and Even Machines
Without releasing Wave into the wild, it’s difficult to predict what forms it will take once real users begin to work with it. The demo video gives an excellent picture of the kind of interaction that’s possible between human users. But the potential for a revolutionary transformation of workflow comes in the ability to let non-human applications and processes join the conversation. Dion Hinchcliffe at ZDNet imagines Wave giving IT systems like personnel, customer and resource management a seat at the Web 2.0 table:
Literally while participants are busy typing and collaborating, a wave can be receiving support from back-end systems such as HRM, CRM, ERP, and so on to provide data, context, and other just-in-time support. Many businesses could benefit enormously from seamless business data integration such as customers, orders, and so on, never mind the deeper possibilities of contextual business processes leveraged directly in the collaborative activities of workers.
A Perfect Fit with Google’s Long Term Strategy
From a strategic standpoint, this gives Google the potential to claim an entirely new space in internet information sharing. Compared to search, maps and email, where they took existing systems and improved upon them, Wave represents an entirely new collaborative model.
Jordan Golson at Salon accuses Google of climbing to “new heights of arrogance” in what he sees as purely a vanity project.
Google, as a company, has failed at monetizing everything except search (and, though it’s based on the same tech, partner web sites through AdSense). Advertising on YouTube has been a failure, and is costing the company hundreds of millions of dollars a year in server costs. The culture at the company is to build first and ask questions later, typical for a company run almost top to bottom by engineers.
The breathtaking arrogance of blowing off potential competition and touting tech buzzwords rather than at least giving a cursory examination as to how one might make money from a product is the Google way.
I’m sure Mr. Golson thinks his pragmatic view is a better way to do business. But he ignores Wave’s contribution to Google’s overall goal to own all the information on the internet, and doesn’t see how powerfully Wave could contribute to that effort. Boiling Wave down to its potential for immediate revenue generation is short-sighted at best.
By providing free services like Gmail, Maps, Docs, Analytics and Earth, Google extends their reach into the way people think about Google’s integration into the internet. What’s more, they encourage users to load their servers with information which those users are then dependent upon Google to retrieve.
In each of these projects, Google opens new doorways for users to interact with information on the internet. And in each case, Google holds the keys to the door.
When that is the overarching goal, a few salaried workers’ time spent on a project like Wave is a minor expense. Finding a revenue model to make each project self-supporting is the kind of short-term business model that most other companies would use. That approach would stifle innovation and detract from the long term focus. That’s the reason most other companies are not Google.
Learn More About Google Wave
To learn more about Google Wave, the video of the Google i/o presentation is a great place to start. There’s also an excellent collection of articles at Mashable.
What do you think about Wave? Is this a tool you’re excited about trying? Do you think your answer reflects how entrenched you are in traditional email, or how comfortable you are with multiple points of presence, such as Twitter, Facebook, LinkedIn and others? I’d love to get your comments below.
Tags: Google, Marketing Strategy, Web 2.0
Posted by Brent on May 8, 2009 in
Social Media,
Twitter,
Web 2.0 There is no shortage of articles on how to make the most of social media when building your brand, your online presence, and your relationship with your customers.
A lot of it is really good. It’s exhilarating how immersive and potent these tools are for reaching out to one another. That excitement has inspired some very smart and talented people to give away tomes of valuable wisdom.
But where the best advice can work wonders for your company’s PR, Marketing or Customer Service, there are no real rules for individuals. Unfortunately, this leaves the door wide open for half-baked and even mean-spirited “experts” who try to bully others into following their own invented code of conduct.
One of the most famous cases is the “Cisco fatty.” If you’re not familiar with the story, Connor Riley (@theconnor) interviewed for an internship at Cisco, and upon receiving an offer tweeted:
Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
She quickly got a nasty response from @timmylevad at Cisco. And her tweet was widely publicized as an example of abject stupidity and naiveté concerning social media.
Except she hadn’t even applied for the job, and it turned out to be outside her professional field. Her tweet was meant as an inside joke to her very small audience of followers who already knew she’d be turning it down. It’s easy to see how a Cisco employee would not be amused, but @timmylevad unleashed a public castigation in an effort to enforce his own rules on how Twitter should be used.
Ms. Riley herself makes a particularly cogent observation about how someone with 45 followers, all of whom she knows in real life, may treat Twitter differently than someone with over 500.
I think people with many followers can’t afford to be real people on Twitter. Tim Levad would probably never use Twitter to make a flippantly negative remark about his career, because he understands that @timmylevad is more of a mass-media channel than a human being.
If that’s the way TIm Levad wants to maintain his Twitter feed, that’s great for him. Depending on his goals for the platform, it may be exactly right. What I’d like to see quashed is the idea that anyone has the authority to tell anyone else what their approach should be, particularly if the rules they are trying to impose are an effort to move people towards more sanitized and less human communication.
Jeffrey Zeldman is a legendary designer, blogger and independent publisher. His work has long been a guidepost for standards-compliant design, and his website A List Apart is a voluminously rich resource for anyone who makes websites. Due to his well-deserved internet fame, nearly 21,000 people follow @zeldman on Twitter.
Recently, Zeldman was scolded by a Twitter follower who expected more “value” from his Twitter stream. In this critic’s farewell email, he accuses Zeldman of letting his “ego take over,” because he dares to tell jokes and give his reaction to movies he’s seen.
In response, Zeldman rightly refers to A List Apart, his blog, and his free downloadable books where the disappointed unfollower can get the “value” he seeks. But he vehemently rejects the “mass-media channel” approach to Twitter. Jeffrey Zeldman is a real person, who has every right to use Twitter to connect with people and build relationships as a human being, and not just as a name-brand for web standards.
All the best advice for companies in the social media sphere seem to point toward more human communication and away from monolithic press release broadcasts. To push individuals in the opposite direction runs counter to the best of what social media has to offer.
Tags: Cisco Fatty, Low-Fiber Tweet, Social Media, Twitter, Web 2.0
Posted by Brent on Dec 15, 2008 in
Marketing,
Web 2.0 Today’s Wall Street Journal features the article “The Secrets of Marketing in a Web 2.0 World.”
I don’t know if I’d say there are any secrets contained in the article, but it is a well written common sense look at building relationships with your customers using Web 2.0.
Here are the main points they make:
1) Don’t just talk at consumers– work with them.
Web 2.0 is about transcending the one-way flow of information. A company blog may put a human face on the brand, but it doesn’t engage the consumer in the same way that a real community can. Encouraging your customers to talk to each other about your products is a fast, cheap and honest source of feedback that goes beyond what a survey or focus group can provide.
2) Give consumers a reason to participate
Some companies provide actual rewards in cash or products, but often the community itself is sufficient incentive. The key is to make it useful, well-moderated and see that the best contributors are recognized for their efforts.
3) Join the conversation outside your site
Consumers will talk about your brand and your products on other sites. Many successful companies monitor Digg, Del.icio.us and individual blogs for mentions of their products, and seek to engage users in conversations about their experiences and opinions.
4) Resist the temptation to sell sell sell
Members of online communities participate with the expectation that their ideas and opinions will be heard, not to become recipients of a one-way sales pitch. Through their participation, they’ll affirm your brand’s value better than you could anyway.
5) Don’t try to control it
Communities won’t always speak of you the way you want them to, but if you listen, you’ll find valuable feedback. Try to shut down negative opinions or dissent and you’ll shut down the entire community.
The article seems short on recommendations for how to proceed with this information. They encourage organizations to find employees who have a strong background in social networking in addition to traditional marketing expertise. They also encourage experimentation since no one solution works for every company.
If you’re trying to steer your company into building relationships with your customers using social media, this article may provide a useful lever for discussions with management decision-makers. There may be more insightful articles on the topic, but the fact that this one appears in the WSJ gives its citation instant credibility in the board room. Their recommendations are mostly right on track, and the case examples may help your upper managers to visualize how it may work for your customers.
Read the whole article (free for a limited time) at WSJ.com
Tags: Internet Marketing, Social Networking, Web 2.0